Back to home
Brand guide
Official brand identity
CARTIEAI · Brand
Everything press, partners, and integrations need: our logo, color palette, typography, signature gradient, and wordmark rule. Copy any hex value with one click.
Logo
Download PNG
On white
On dark
On brand gradient
Wordmark
One word. Zero gap. CARTIE in white/slate-900, AI in emerald.
CARTIEAI
On light bg
CARTIEAI
On dark bg
✓ Do
Keep CARTIE + AI flush together. Use emerald-400 on dark, emerald-500/600 on light.
✗ Don't
No gap, no all-caps tracking, never "Cartie AI" with a space, never reverse colors.
Signature gradient
Primary CTAs, accent strips, active tabs, hero glows.
linear-gradient(135deg, #3B82F6 0%, #06B6D4 50%, #10B981 100%)Primary palette
The three accent colors that define every product surface.
Brand Blue
#3B82F6
rgb(59, 130, 246)
Gradient start · links
Brand Cyan
#06B6D4
rgb(6, 182, 212)
Focus rings · accents
Brand Emerald
#10B981
rgb(16, 185, 129)
Primary CTA · success · "AI" wordmark
Neutrals
Foundations. Surfaces, text, and dividers.
Slate-950
#020617
rgb(2, 6, 23)
Navbar · dark hero surfaces
Slate-900
#0F172A
rgb(15, 23, 42)
Headings on white
Slate-600
#475569
rgb(71, 85, 105)
Body copy
Slate-200
#E2E8F0
rgb(226, 232, 240)
Borders · dividers
White
#FFFFFF
rgb(255, 255, 255)
Page bg · "CARTIE" wordmark
Status palette
Badges, pills, alerts. Always pair light bg with dark text for legibility.
Success
Healthy / Good / Excellent
bg #DCFCE7
text #047857 (emerald-700)
Warning
Approaching limit / Fair
bg #FEF3C7
text #92400E (amber-800)
Danger
Over budget / Errors / Poor
bg #FEE2E2
text #9F1239 (rose-800)
Typography
Manrope by Mikhail Sharanda. Weights 400 / 500 / 600 / 700 / 800.
H1 · 48px / 800
The FinOps tool engineers don't hate
H2 · 30px / 700
Cost Center Hierarchy
Body · 16px / 400-500
Stop overpaying for cloud. We bring honest math, mathematical proof, and the FinOps tool engineers don't hate.
Mono / Numerals · tabular-nums
$1,234,567.89
CSS:
font-family: 'Manrope', system-ui, -apple-system, sans-serif;Voice
How CARTIEAI sounds — in product copy, marketing, and email.
Honest, not hype-y
✓ "You're overpaying $4,333/month. Here's the line-by-line math."
✗ "Save up to 99%* with revolutionary AI!"
Engineer-respectful
✓ "Open a PR. Merge. We track it."
✗ "Schedule a 30-min discovery call to learn more."
Specific dollar amounts
✓ "$870/month, 60% reduction, applied via the Apply Optimization button."
✗ "Significant savings."
Math we can show
✓ "Conservative estimate. Math broken down line-by-line."
✗ "Trust us, it works."
Questions about brand usage? Email brand@cartieai.com.
© 2026 CARTIEAI. All trademarks belong to their respective owners.