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CARTIEAI brand kit
Two logo variants, one palette, two pages of usage rules. Press, integration partners, and design teams welcome — everything below is free to use under our brand guidelines.
The logo
Color palette
Emerald
Primary brand · CTA · cloud outline · "AI" mark
Yellow
Middle arrow · accent for "savings"
Red
Outer arrow · alerts · cost-up warnings
Maroon
Arrow shadow · serious-tone accents
White
Cloud body · light-theme background · wordmark on dark
Grey
Secondary text · subtle dividers · captions
Slate
Dark-theme background · navbar surfaces
Usage
Do
- Use the white-background logo on light surfaces (decks, white-paper, light UI).
- Use the dark-background logo on dark hero sections, navy slides, or social previews.
- Maintain clear-space around the mark equal to the height of the cloud icon.
- Pair with our type weight: Inter / system sans for body, semibold for headings.
Don't
- ×Do not recolor the cloud, arrow, or wordmark — the color sequence is part of the brand.
- ×Do not stretch, skew, or rotate the logo. Always keep it square.
- ×Do not place the mark on a busy photo without a contrast scrim.
- ×Do not use any older Google-colored "C" mark — that variant is retired.
One-line about
“CARTIEAI is the FinOps tool engineers don't hate. It names the engineer, the commit, and the PR behind every cloud cost spike, opens an auto-PR fix in their repo, and reconciles savings against the actual cloud bill — so cost finally becomes accountable.”
Feel free to lift the line above verbatim for press, partner pages, and integration directory listings.
Need something not here?
Vector files, larger PNG sizes, custom co-branded versions — drop us a line.
hello@cartieai.com